Cannes Lions
INTEL , Santa clara / INTEL / 2019
Overview
Entries
Credits
Background
The most popular camera angle from last season, unsurprisingly, was the courtside cam. It's also worth noting that the courtside seat is iconic in sports fan circles; a premium item reserved for players, celebrities, and business titans, a seat rarely graced by everyday fans.
Execution
With the NBA on TNT VR App, you have the ability to transport yourself right into the middle of basketball action. Whether you're on a dude ranch in Texas, a lobster boat in Boston harbor, or in the comfort of your living room, Intel True VR technology lets you sit courtside from anywhere.
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