This TV advert for Toshiba Computers, "T-Pain", touts the features and technology of Toshiba's new laptop such as a practical wipeable keyboard and hexacore technology. The product also has a competitive price point. "T-Pain" aired in select major market cities, including New York and Los Angeles. It appeals to a diverse cultural demographic, spanning business, personal and student sectors. The spot also features Grammy award-winning artist T-Pain engaging consumers, delivering the pertinent information in a humorous tone.