Cannes Lions

Know You Again

F5, Shanghai / BAIDU / 2017

Awards:

2 Silver Cannes Lions
1 Bronze Cannes Lions
7 Shortlisted Cannes Lions
Case Film
Case Film
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Overview

Entries

Credits

OVERVIEW

Description

Baidu created glasses for Alzheimer’s patients to help them to recognize family members, pets and the people that matter most in their lives. The AI glasses use face and speaker recognition technology to identify faces and speech biometrics. The precision rate of face recognition is 99.77%.

Execution

We first designed a prototype of the glasses. It contains sensitive chips inside that connects to the deep convolutional neural network via deep learning method and massive data in the Baidu database.

Through this model, the device can automatically detect the difference between different speaker-dependent characteristics from the acoustic feature and then extract speaker related representations.

By connecting to the Baidu database, the system constantly updates itself with new data that is being fed into it.

The first prototype was ready in March 2017 and was live-trialled with real Alzheimers' patients.

Outcome

Till date, the system has a precision rate of 99.7%. It is still being constantly improved by the engineers at Baidu.

However, our early successes earned the AI Glasses a recommended by Alzheimer’s Disease China for use by Chinese patients.

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