Cannes Lions

Come Home Safely

F5, Shanghai / BAIDU / 2018

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Case Film

Overview

Entries

Credits

Overview

Description

Can big data solve the problem of trucking accidents? Yes. Because the more data we have, the smarter the system can prevent fatigued driving.

Come Home Safely is a Baidu-led nationwide project that aims to reduce truck driving fatalities. It uses several core AI technologies such as image recognition, face tracking, and speech synthesis to monitor the real-time data captured from the driver, for the detection and prevention of driving fatigue.

Come home safely is world's first approach using AI and big data to make it extremely reliable.

Execution

Come Home Safely is a device installed in front of the driving seat of trucks. It uses several core AI technologies such as image recognition, face tracking and speech synthesis to grade and detect driver fatigue.

Furthermore, the system integrates information from the steering wheel, pedals and the environment to build a system that is able to make a final judgment by leveraging multi-layer RNN and CNN modeling with deep integration of multiple data.

10th August 2017: Anti-fatigue driving system development kicked off.

25th October 2017: First patent granted.

16th November 2017: Baidu launched Come Home Safely project during Baidu World Conference, hosted by CEO Robin Li.

Outcome

By the time of launch, the project has signed up with over 8 organizations including Kinglong, FAW and BYD. Come Home Safely received free promotion from 36 media outlets.

In 2018, Baidu aims to install the Come Home Safely device in 200,000 trucks and 1,000,000 by the year 2020.

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