Make young people realise the seriousness of global warming using a sweet lollipop instead of giving out inedible flyers. Consisting a message from Samsung, we made a candy that looks like a Globe. This special candy was given out at Samsung D’light (Samsung Electronics Public Relations Hall) located at the popular hang-out spot for youngsters, Gangnam subway station (more than 200 thousands of passersby per day).

This promotion strengthened the evocatice brand image of Samsung and grabbed free web space on personal blogs around the country. This promotion called attention to Samsung’s Green Tomorrow leading to a successful ad campaign.