Spikes Asia

A Peace-connecting Painting

TOPIC & LOONG, Beijing / BAIDU / 2024

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Case Film

Overview

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Credits

Overview

Background

Taiwan hasn’t reunited with China’s mainland due to long-term political confrontation since 1949.

Similarly, a celebrated Chinese painting is also separated, that is Dwelling in Fuchun Mountain, accomplished by Huang Gongwang in 1350 during the Yuan Dynasty.

Unfortunately, the landscape painting was severed by fire into two halves by one of its collectors centuries ago. The central part of the painting is lost forever.

At present, half of it is conserved at Zhejiang Provincial Museum in Chinese Mainland while the other half, at Taipei Palace Museum in Taiwan.

Idea

Two halves of the painting are isolated on each side of the Taiwan Strait, with a distance of 595 kilometers.

People have the strong emotions for the reunion of the painting as well as that of Taiwan and the Mainland, both by peaceful means.

How can we use AI technology to repair the missing part?

Strategy

Two halves of the painting are isolated on each side of the Taiwan Strait, with a distance of 595 kilometers.

People have the strong emotions for the reunion of the painting as well as that of Taiwan and the Mainland, both by peaceful means.

How can we use AI technology to repair the missing part?

For this, we bring these two separated scrolls from museum to mobile phone, and fulfill the reunion of them.

Using Baidu ERNIE AI technology, users can merge the separated paintings together with mobile phones at Huang Gongwang’s memorial hall.

With simple brush strokes, everyone can become a master of ancient Chinese landscape painting to paint the missing parts with their own hands.

Execution

For this, we bring these two separated scrolls from museum to mobile phone, and fulfill the reunion of them.

Using Baidu ERNIE AI technology, users can merge the separated paintings together with mobile phones at Huang Gongwang’s memorial hall.

With simple brush strokes, everyone can become a master of ancient Chinese landscape painting to paint the missing parts with their own hands.

Outcome

The campaign has been widely covered by 421 media, including the national press, such as CCTV and People's Daily and also by media from Taiwan.

260 million people have read the topic on social media, and nearly 1 million people participated in the creation. Users share their creations and give good reviews.

With just simple lines, AI brush connects paintings and emotions peacefully.

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