HUAWEI Mate 20 launched its’ new flagship smartphone introducing built-in HiVision feature powered by AI that can detect calories in food.

Based on the trend of a fitness-focused lifestyle, the groundhog represents the overweight, while the eagle represents fitness enthusiast. The ad uses a groundhog as a euphemism for the overweight and plays on the importance of monitoring calorie intake. The target users’ needs are brought to life in the charming groundhog story.

As a 3D animation, some challenges during the production (3D modeling, special effects, and post-action demos) are:

1. Animate the animal hair texture.

2. Capture the details of animal characters, for example, how to show audience a cute and smart groundhog, and a strong and muscular eagle.