To demostrate the power of the battery of the Huawei Mate 8, we create the first snails race of the social media: The Racing Battery Challenge.

From three Huawei Mate 8, we broadcast live the race in the social networks of the brand, without using chargers. Spectators could bet on their favorite snail to win this smartphone.

The execution of the idea was mainly spoted in Youtube and Facebook, using live video with a 2 hours of streaming, and more than 7 thousand people following the transmission.

The idea was so well received that many betting sites wanted to be sponsors of the event, allowing people to bet on their favorite snail in live.

* +10 thousand participants.

* + 59 thousand interactions

* +3 million people reached.

* + 9.5 million impressions.

* US$ 30,000 of Free Press

* National and international media coverage