To remind people that The Beatles are on iTunes, we wanted to create a spot which simply celebrated the band’s creative breadth. In “Covers”, we do this with an animated chronological journey through the vinyl artwork of their 13 studio albums - from ‘Please Please Me’ all the way to ‘Abbey Road’. Our journey is set to the track ‘Magical Mystery Tour’ which sums up the experience of seeing The Beatles change and develop artistically. Finally, simple titles appear that say: The Beatles on iTunes.