The objective was to launch Apple's new yellow iPhone 14. The brief was all about celebrating the new yellow color.

To say hello to yellow, iPhone 14’s new color, we wanted to dunk audiences in a bucket of joy. Our soundtrack, Lio’s “Le Banana Split,” a #1 hit in France in 1979 but largely unknown to the rest of the world, does just that. Set to a frenetically giddy tempo, this early new-wave, synth-pop track provides an effervescent tone as we see our hero fellow and his phone transform the city into a nonsensical wonderland. Gum-ball machines can walk, dolphins are flying over skyscrapers, and fruit fall from the sky as we hear Lio sing to a disco beat - “banana-na, banana-na, banana split." Many thanks to Lio, her manager and daughter Nubia, ZE Records, and Sony ATV for working with us on this piece.