Cannes Lions

BRAVIA 200 HZ

SAATCHI & SAATCHI, Sydney / SONY / 2009

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Overview

Entries

Credits

Overview

Execution

The creative solution to the brief was to highlight the product’s key benefit to sales teams in a practical and easy to understand way that would also increase sales. The units could also be used in store to demonstrate the product to consumers.

Outcome

The promotion has been extremely popular with sales staff. The units have been used in store to draw attention to the BRAVIA 200HZ LCD TV, and also used as a tool by sales staff to explain the core benefits to consumers.

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