Spikes Asia
180 CHINA, Beijing / TENCENT / 2016
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We did a social experiment video comparing the responses between urban schoolchildren and rural schoolchildren when they come in contact with common sports equipment. Kids from rural and urban might be of the same age but they have a completely different childhood. Rural kids do not know the most common sports equipments like Ping pong and soccer ball. By capturing the contrasting reaction of the rural school kids, we are able to touch the hearts of general public.
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