We called on Twitterers to share a #GOODSTORY with us. We then translated this Tweet into a unique photo. How? With 3 comedians from Boom Chicago, 18 wigs, 6 racks of clothing and countless props. In just 30 hours we made 121 photos; 1 every 15 minutes. In that short period of time, we created an idea for the photo, dressed up the comedians and build the set. The resulting photo was retweeted directly from the camera. Everything was filmed and edited on site so each photo had a making-of. This whole process could also be followed via a livestream.

Our campaign reached as many as 7 million people (total campaign reach). 54,581 unique visitors saw our improvisation team take 121 unique photos in less than 30 hours (4 per hour, 1 every 15 minutes). We achieved a Tweetreach of 484,660, of which 184,128 were organic and 300,532 paid/promoted tweets. In total, the campaign provided € 50,000 earned media value and PR coverage.