Cannes Lions

THE WAY YOU ARE

LEO BURNETT FRANCE, Paris / SAMSUNG / 2015

Film

Overview

Entries

Credits

Overview

Description

Samsung Galaxy A users thought they were invited to an audition.

But here is what they really experienced :

We presented teens with a dilemma...

We offered them the trip of their dreams.

On one condition.

First, they would have to agree to give someone access to the content of their Samsung Galaxy A for 10 minutes.

What they didn’t know was that in fact, they’d be allowing their parents to see what was in their phones.

Execution

The music is an original soundtrack specially composed and arranged to fit the storyline and underline the most moving moments.

Similar Campaigns

12 items

Galaxy Book Art Project

CHEIL WORLDWIDE, Seoul

Galaxy Book Art Project

2023, SAMSUNG

(opens in a new tab)