Cannes Lions

THE POWER OF CHI

SUPERHEROES AMSTERDAM, Amsterdam / ASUS / 2015

Film
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ASUS gives its flagship products meaningful Chinese references. The word Chi stands for "natural energy" or also air with power. This manifesto film launched the Chi and its design philosophy during the global press launch at CES 2015 in Las Vegas.

The film cinematography captures air flow in a magical way and secretly pokes the competition. Feel the power.

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