In 2010, our national TV market sold over 10 million TVs. With that in mind, we made a partnership with a big TV brand and printed its boxes with the series frames and the concept “AXN TV series. There’s no better way to enjoy your new TV”. The boxes reached stores all over the country. People were impacted at POPs and at home, when TVs were bought online. In other words, we found a way to speak to huge audience in a very appropriate moment.

AXN had no cost at all to implement the idea. The printing and shipping were handled by the TV manufacturer, as they were used to doing. In exchange, AXN paid them back with empty advertising slots. In one month, the boxes reached over 300,000 people. In the same period, AXN register a 12% increase in its ratings, such a good result the client is now extending the project to other TV brands.