For the European launch of Toshiba’s latest innovative high-tech design laptop, the Portégé R 400, a microsite was developed which is designed to give equal weight to various objectives. On the one hand, the website should enable an intensive and singular product experience for the high-level business user over 30 years old, with a leader attitude. At the same time, the site was conceived in such a way that demanding and fastidious users are continually offered incentives to return for an eventful visit over the entire product launch campaign, lasting several months.