A newspaper page was created, made to look like a normal article, but instead made up of names of trash items, with a strapline "Trilobite will clean your house for you while you are away!" The creative showed the 'before' in the morning papers, while the cleaned-up house in the evening papers showed the 'after'.

Since the product was considered niche, the ad budget was quite low. However, with only one set of insertions, product awareness rose from 8% to 25%.