Cannes Lions

SOFTWARE

Y&R, New York / MICROSOFT / 2012

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Overview

Entries

Credits

Overview

Execution

First, we turned Microsoft Advertising into the client's greatest storytellers by talking up their innovative solutions and turning not-so-interesting case studies into entertaining case stories. Then, we invited the global media community to become the best brand storytellers with a contest to find 'The World’s Best Digital Storyteller'. The competition reached over 70 markets, and the world’s best digital storyteller was named by an international jury of the industry’s leaders, winning a VIP trip to Cannes 2012.

Outcome

The campaign reached 70 markets and web-based lead generation increased by 422% amongst the target.

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