Cannes Lions

WONDERS TO YOUR FINGERS

HAKUHODO, Tokyo / GOOGLE / 2014

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Overview

Entries

Credits

Overview

Description

Nexus7 is like a playground controlled with your fingertips.

To convey this message,

we have created the Finger Experience Ad,

which drew its inspiration from 'origami', Japan’s traditional art of paper folding for creating various shapes and figures.

Using the LCD-sized 'origami', distributed via the campaign poster,

you can enjoy creating the shape of a flower, dog, or shirt.

We have used this most popular form of paper craft among Japanese people

to represent the premium user experience that Nexus7 has to offer.

Execution

Our Finger Experience Ad drawn it’s inspiration from “origami”, a Japan’s traditional art paper folding for creating various shapes and figures.

Using the LCD-sized “origami”, distributed via the campaign poster, you can enjoy creating the shape of a flower, dog, fish, love-heart, a shirt and an envelope, and any many more.

We have used this most popular form of paper craft among Japanese people

to represent the premium wonders of user experience which Nexus7 can to offer.

Outcome

It created a huge buzz over the news, blogs, and SNS and many Japanese people enjoyed folding origami through the entertainment of Nexus 7

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