Outdoor > Billboards: Sectors

JUST MISSED US

COSSETTE, Toronto / MCDONALD'S / 2018

Awards:

Grand Prix Cannes Lions
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Digital Proof JPG
Digital Proof JPG

Overview

Credits

Overview

BriefExplanation

EntrySummary

McDonald’s is one of the most recognizable and consistent brands in the world. But everywhere you go, from major cities to small towns, you’ll find signs directing you to the nearest McDonald’s that are surprisingly inconsistent. Our objective was to unify the design of these signs to be used anywhere.

Translation

Just missed us.

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