It’s been a tough year. Especially if you’re a mom taking care of a child that’s battling a serious illness in the middle of a pandemic. This film explores their strength and resilience by following their daily struggles using YouTube’s popular “Day-In-The-Life” Vlog format. Through ups, downs and everything in between, this is an unprecedented look at how moms find the strength to carry on even during the most unimaginable circumstances.

At the end of the film, viewers are directed to SickKids Get Better Gifts program where they can buy a gift to support a SickKids Mom.

The “Day-In-The-Life” Vlog format is a trend used by Mom bloggers via YouTube and other social channels. It’s a trend that’s very popular worldwide (many videos garnering millions of views). After seeing the videos that SickKids moms were posting on social media, emulating these vlog-style videos in our campaign allowed us to frame this story within a context that everyone can relate to