In the guise of a corporate safety video, a nerdy presenter called Bjorn explores the Volvo Safety Centre in search of the Ultimate Safety Test, witnessing all kinds of exciting and brutal crashes, from the “frontal crash test” to the “run-off-road test”. His journey takes him up north to the arctic test facility, where he prepares to watch what he believes is the Ultimate Safety Test... the 100ft drop. However, the test is interrupted by a collapsing glacier - a stark reminder that none of these crash tests will matter if we don’t pass the Ultimate Safety Test: climate change.

As the inventors of the three-point seatbelt, and many other pioneering safety innovations, the Volvo brand is synonymous with safety. For sustainability to become as important to the brand as safety is the biggest shift in their brand purpose for almost 100 years.