The "Life Needs Truth" campaign showed that for every part of our chaotic and upended lives, there is a piece of New York Times journalism that helps bring clarity and guidance to it. We wrote a five-verse visual poem, built with words from Times reporting, to capture the feeling of living in America in 2020. The rhythm of the poem came to life without any VO or narration to reflect the relationship readers have with The Times as they use it in their everyday lives.

The campaign launched at a tumultuous time in American history: during the height of the pandemic, in the midst of Black Lives Matter protests and shortly before a critical U.S election. It was a year like no other and a time when life itself had come into sharp focus, and people were turning to Times journalism to help them navigate their chaotic everyday lives.