Film > Online Film: Sectors

YOU LOVE ME

TRANSLATION, New York / BEATS BY DRE / 2021

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
Film

Overview

Credits

Overview

Write a short summary of what happens in the film

You Love Me depicts larger-than-life Black celebrities standing shoulder to shoulder with everyday Black people, shedding light on the centuries-long hypocrisy that America loves Black culture but fails to respect the lives behind it. The film aims to unpack the question, “You love Black Culture, but do you love me?” by speaking from inside the Black community, outwards. The intro sequence and Act 1 speaks on an outsider’s gaze and worship of Black art, athletics, and aesthetics, then moving into Act 2, which recalls a history of hate and violence toward Black people. From there, the third act’s narration turns toward self-love and love of others in the Black community, begging nothing of ill-minded people and plainly declaring that, “Love me or not, we love each other deeply.”

Cultural / Context information for the jury

You Love Me is a commentary on America’s history of mistreating Black people as well as a look at the world’s fascination with and appropriation of Black culture. While using colloquial speechfar, the film still felt relatable to a global audience – including highlighting talent that is loved globally. It’s worth nothing that while some of the faces on-screen were well-known, it scripted in depictions of their identity that many don’t know about. Like highlighting Naomi Osaka’s Haitian heritage or showing a stripped-back, introspective side of Lil Baby. Even the voiceover artist, rapper Tobe Nwigwe, was chosen deliberately to connect on a deeper level with an audience in the know.

More Entries from Consumer Durables in Film

24 items

Grand Prix Cannes Lions
NIKE: YOU CAN'T STOP US

Retail

NIKE: YOU CAN'T STOP US

NIKE, WIEDEN+KENNEDY

(opens in a new tab)

More Entries from TRANSLATION

24 items

Titanium Cannes Lions
YOU LOVE ME

Titanium

YOU LOVE ME

BEATS BY DRE, TRANSLATION

(opens in a new tab)