The Grand Openings campaign was created to deliver feel-good moments and celebrate McDonald’s franchisees as well as their loyal customers. The visuals were created as part of the brand’s worldwide “bubble of happiness” platform to mark grand openings—and reopenings—across Canada in 2021–2022.

Each visual in the Grand Openings series is a playful representation of an iconic McDonald’s Canada menu item. Nine-foot-tall structures were erected using hundreds of biodegradable balloons—the ultimate symbol of celebration.

Each newspaper ad was tailor-made to announce a new McDonald’s restaurant location and the opening date in local publications.