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As the world’s largest furniture retailer, it’s IKEAs responsibility to become a more sustainable company. That’s why they’ve taken big steps towards becoming climate positive by 2030.The problem is that many people see IKEA furniture as disposable – just because it’s cheap. Every year in Norway alone, we throw away more than 3 million pieces of furniture. Which is a lot, when you think about the fact that we have a total population of 5,4 million people.

In order for IKEA to become credible for Norwegians when talking about their measures towards a more sustainable profile, we knew we first had to address the elephant in the room.

To change people’s perception of IKEA furniture as disposable, we made The Trash Collection 2021. We went out and found actual IKEA trash, then collected it and re-sold in our stores as a new collection.