Norway is one of the wealthiest countries in the world. With an average annual income of €74.000, it’s easy for us to buy new things rather than re-use or take care of what we have. IKEA is Norway’s largest furniture retailer, and also the cheapest. Because of the low prices, Norwegians tend to see IKEA furniture as disposable. Every year, we throw away more than 3 million pieces of furniture. Which is a lot, when you think about the fact that we have a total population of 5,4 million people.