Outdoor > Ambient & Experiential

SCRATCHBOARDS

DAVID, Madrid / ACTIVISION / 2022

Awards:

Gold Cannes Lions
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Case Film
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Overview

Credits

Overview

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We partnered with Birdhouse and created the Scratchboards: limited-edition decks inspired by lottery scratchcards. They have everything a scratchcard should have: metallic colors, lucky charm symbols, good-luck sayings and, last but not least, hidden prizes. With special paint, we created a top layer that can be scratched off to reveal a hidden second layer with in-game reward codes on it. So, the more you skate, the luckier you get.

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