Print and Publishing > Print: Sectors

COKE PTSSHHHH

DAVID, Miami / COCA-COLA / 2019

Awards:

Gold Cannes Lions
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Overview

Credits

OVERVIEW

Cultural/Context information for the jury

There’s an effect that happens in our brain called synesthesia. It’s when two senses cross in our brains, producing the impression that you’re sensing one thing even though you’re stimulated via another. For example, an image causing us to hear something. The brain subconsciously creates the sound in our heads.

Translation. Provide a full English translation of any text.

Try not to hear this.

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