The world is going through a lot of changes, and things can get pretty confusing.

That's why it's the perfect time to promote our most confusing Whopper®?:

The Impossible Whopper®: 100% Whopper®?, 0% meat.

Confused? Let us explain:

In this witty campaign, a voice over makes a series of observations about how confusing the times we live in are. In each spot, the narrator ironically depicts events we can all relate to with a mix of surprise and resignation.

These are confusing times. The perfect time for the Burger King Impossible Whopper®. A Whopper made without beef that tastes just like… a Whopper®.

SFX: Thoughtful piano song

MVO: (delivered in a very thoughtful, austere way.)

Everything is confusing these days.

Fiona’s mom sent her a sad link about an animal shelter… Does she… hit the like button? Or what now?

Alex changed real money into digital money, which is now… worth a lot more real money. He’s happy… but confused.

Are startups still starting? Is there a word for not starting startups?

Is it Working from Home or Living at Work? Confused.

Oh, and… are Millennials still a thing?

These are confusing times, which is just about the right time, to have the Burger King Impossible WHOPPER®. A WHOPPER® made without beef that tastes just like a WHOPPER®.

Confused…