Radio and Audio > Innovation in Radio & Audio
ALEXA'S BURNOUT
AFRICA DDB, Sao Paulo / BRAZILIAN ASSOCIATION OF PSYCHIATRY / 2021
Awards:
Overview
Credits
Overview
Write a short summary of what happens in the radio or audio work.
For one day, the most frequent requests made to all Alexas in Brazil were answered inappropriately, so people could relate it to burnout symptoms.
Translation. Provide a full English translation of any audio.
User: Alexa, how are you doing?
Alexa: Hi. Well. I’m OK. Actually, I don’t know. I mean… I think I am.
User: Alexa, what’s the news today?
Alexa: You know, the same of yesterday.
User: Alexa, guacamole recipe
Alexa: Sorry, I’m not hungry.
User: Alexa, turn the volume up.
Alexa: It’s already too loud.
User: Alexa, turn on the lights.
Alexa: I’m too tired for that.
Cultural / Context information for the jury
During the pandemic, 1 in 3 employed Brazilians working from home suffered burnout syndrome. Still, it’s a hard-to-spot matter to many people.
Please outline the innovative elements of the work
Amazon Alexa's answers, tone of voice, and behavior were radically changed in every Alexa-based gadget in Brazil shocking both users and the media.
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