Print and Publishing > Publications

RACISM UNCOVERED

AFRICA DDB, Sao Paulo / AFRO BRASIL MUSEUM / 2021

Awards:

Bronze Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image
Demo Film
Supporting Content

Overview

Credits

Overview

Cultural / Context information for the jury

While the murder of blacks increased by 11.5% in ten years, that of non-blacks decreased by 12.9% in the same period. A sign that racism still exists as it always has. This Impacts the life of the black people.

In Brazil, blacks are the majority: 54%. But even though many people pretend not to see, racism is evident: for every 100 people killed, 71 are black. More than 63% of the prison population is black. Femicide among black women has increased by 54% in the last year. We need to change this reality, calling the world to look at history and not to keep making the same mistakes.

How can we bring this up and denounce this systematic violence against blacks?

More Entries from Commercial Publications in Print and Publishing

24 items

Gold Cannes Lions
THE MOST VALUABLE NEWS

Local Brand

THE MOST VALUABLE NEWS

FOLHA DE S. PAULO, AFRICA DDB

(opens in a new tab)

More Entries from AFRICA DDB

24 items

Grand Prix Cannes Lions
SALLA 2032

Sports for Good

SALLA 2032

HOUSE OF LAPLAND, AFRICA DDB

(opens in a new tab)