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THE INEVITABLE NEWS

AREA 23, AN FCB HEALTH NETWORK COMPANY, New York / THE INEVITABLE NEWS / 2021

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Silver Cannes Lions
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Newspapers report on over 100 guns deaths every day in the United States. And it’s always the same story. By writing about shootings as if they were filling out a template, journalists are desensitizing us to these events when they could be using their platform to enact change.

The Columbia Journalism Review, the most respected voice in journalism criticism, sought to put an end to the uniquely American flaws in gun violence coverage by convening the Gun Violence News Summit.

How did we get 200+ journalists from 100+ papers involved? We published The Inevitable News, a newspaper that covers all the mass shootings in the US over the last 3 years—with a single article.

The Inevitable News got the attention of leaders in American media, culminating with the creation of the Gun Violence Coverage Commitment, a first-of-its-kind agreement that will forever change standards in gun violence reporting.

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