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MARCO RUBIO

ALMA, Miami / CHANGE THE REF / 2021

Awards:

Bronze Cannes Lions
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Overview

Cultural / Context information for the jury

Despite 417 mass shootings in the last year and thousands of people losing their lives as a result, the issue of gun violence in the U.S. was completely absent from the election debate. With elections around the corner, we wanted to make sure people truly knew who they were voting for.

Most mass shootings happen because of weak gun laws. And who makes these laws? The candidates we vote for. So, the only way to prevent them from happening again is by voting for candidates who support gun violence prevention. This is why Change the Ref, a non-profit organization with the mission to end gun violence, created this campaign to educate voters on where candidates really stand on gun reform.

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