Outdoor > Ambient & Experiential

3D ACTIVIST

ALMA, Miami / CHANGE THE REF / 2019

Awards:

Shortlisted Cannes Lions
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Overview

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Overview

Write a short summary of what happens in the digital or ambient execution or campaign.

In response to the distribution of 3D gun blueprints, the first-ever 3D printed activist.

Joaquin (Guac) Oliver is a gun violence activist who fell victim during the Parkland shooting on Valentine’s Day 2018. The statue has details like his rosaries, his signature sneakers and headphones, and even a flower as a nod to the bouquet he was taking to his girlfriend on the day of the tragedy.

So far, the 3D Activist has visited the floor of the House of Representatives as they debate for new common-sense gun laws and countless other politicians. He has been inducted into the March for our Lives organization and awarded the International Children's Peace Prize.

Best of all, the very same House of Representatives Joaquin visited has started the change we so desperately seek by passing HR8, the bill to update background checks and the FIRST gun reform legislation to pass since 1994.

Cultural/Context information for the jury

The U.S. is in the midst of political turmoil. People’s ideologies are permeating everyday culture and gun policies are dividing an already fractured country.

3D-gun blueprints are available for anyone to download. These dangerous weapons can be made on demand and are untraceable, adding fuel to the gun violence crisis in the U.S.

Manuel Oliver, father of Joaquin, founded Change the Ref in his son’s honor and uses art to empower citizens with the tools they need to change the critical issues affecting our nation.

With the same technology used to make plastic guns, we printed a life-size replica of Joaquin, turning him into a symbol that will forever fight against gun violence.

The documentary chronicles the journey of a victim turned activist, sparking a much-needed debate about 3D-printed weapons and gun regulations.

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