Print and Publishing > Culture & Context

BALLOTS AGAINST BULLETS

ALMA, Miami / CHANGE THE REF / 2021

Awards:

Shortlisted Cannes Lions
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Overview

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The epidemic of gun violence in the U.S. was an issue noticeably absent in the 2020 elections - one of the most polarized elections in American history. Most mass shootings happen because of weak gun laws. And who makes these laws? The candidates we vote for. The only way to prevent them from happening is by voting for candidates who support gun violence prevention.

The focus of this campaign was to use real photos from the horrific aftermath of mass shootings that took place in the United States, shining a spotlight on the elected official representing that state or district. The images superimpose a ballot box over photos of real bullet holes taken at the scene of these shootings.?Next to each bullet hole is the name of the politician who was in office when the shooting took place, seeking re-election.

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