Industry Craft > Illustration
AFRICA DDB, Sao Paulo / FOLHA DE S. PAULO / 2021
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Overview
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Cultural / Context information for the jury
With a century of existence, Folha de S.Paulo is the largest newspaper in Brazil and one of the largest in Latin America, with a daily circulation of 340,511 copies, including digital subscribers.
Admittedly an icon of quality and independent journalism in Brazilian media activity, the periodical is constantly attacked by governments (current and former) for its independent stance and its non-negotiable commitment to the rigorous investigation of the facts.
Translation. Provide a full English translation of any text.
September 9, 2020
"Russia says Sputnik V is safe and exposes vaccine geopolitics"
Russians defend immunizing and announce the deal with Mexico after Oxford tests were suspended.
Folha de S.Paulo The Most Valuable News
Cover
Folha de S.Paulo
Since 1921 | A newspaper in service of Brazil
The most valuable news
A special edition,
printed like money,
bringing some of the
most remarkable
news from Folha de S.Paulo.
Because impartial,
independent and true news has value. A real value.
November 11, 2019
"Pressured by protests and the military, Evo Morales resigns as Bolivia's president"
The Leader announces departure from office in a long statement on broadcast TV.
Folha de S.Paulo
The truth has never been worth so much
August 22, 2019
"Fires are a consequence of the weakening of enforcement promoted by the Bolsonaro’s government"
Wildfires in the Amazon are directly associated with illegal deforestation in the region.
Folha de S.Paulo
The truth has never been worth so much
January 6, 2020
"US military command contradicts Trump and claims Iran attack hurt 11 Americans"
Hours after the offensive, the president said there were no injuries or deaths.
Folha de S.Paulo
The truth has never been worth so much
October 1, 2019
"Senate approves main text of pension reform"
There were 56 votes in favor and seven more than the required minimum of 49; opponents totaled 19.
Folha de S.Paulo
The truth has never been worth so much
October 10, 2019
"Petrobras analysis indicates that the oil is Venezuelan in origin".
Folha visited eight beaches in five cities along the Northeast coast; residents fear the end of fishing.
Folha de S.Paulo
The truth has never been worth so much
June 2, 2020
"George Floyd's independent autopsy indicates asphyxia differs from police report"
Minneapolis prosecutor cites a range of factors for death, including underlying illnesses.
Folha de S.Paulo
The truth has never been worth so much
March 8, 2019
"71% of femicides and attempts have a partner as a suspect"
At least 119 women were killed in Brazil in January because of their gender.
Folha de S.Paulo
The truth has never been worth so much
June 3, 2019
"Brazil has seven childhood vaccines with coverage below target"
Data obtained by Folha point out that of 8 indicated, only BCG reached the level.
Folha de S.Paulo
The truth has never been worth so much
Tell the jury about the illustration.
We printed our newspaper in the same place where the national currency is made.
The illustrations were made with pen and ink, digitized, and edited in color; the design was adjusted to achieve the verisimilitude required for the paper. The printing process went through different stages too
-choosing the best paper currency for the desired final format;
-printing in an offset;
-application of invisible ink in certain areas on silkscreen;
-application of holograms and gold ink specially developed for the numbers, which later still received a stage of high-gloss golden varnish;
-lastly, the micro-perforation of the serial numbers.
The stage of image processing and diagramming was done digitally on the Adobe platform. The original black and white illustrations underwent an adjustment of colors, aiming to harmonize the wefts of paper money, the basic filigree drawings, the fonts, and other information. Vector and image steps were also used.
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