Industry Craft > Art Direction
GHOSTS
TBWA\PARIS, Boulogne-Billancourt / LEICA / 2021
Awards:
Overview
Credits
Overview
Cultural / Context information for the jury
When over 350 million photos are shared each day on Instagram, photography tends to lose its meaning. But photography is first and foremost an art, even if it quite often triggers debate.
In a world that’s increasingly “politically correct,” Leica pays homage to the courage of these photographers and thus nourishes the German legend.
Tell the jury about the art direction.
This campaign aims to emphasise the value of a unique way of viewing the world. Seeing these precious fragments of time through a lens and the eye of the photographer is unique and irreplaceable.
To preserve all the integrity and sincerity of these visual witnesses, this campaign is composed exclusively of existing photographs. No photo has been retouched or altered.
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