Radio and Audio > Innovation in Radio & Audio
LEO BURNETT, Bogota / ABINBEV / 2021
Awards:
Overview
Credits
Write a short summary of what happens in the radio or audio work.
Music is one of the biggest entertainment world in history, the thing is that this entertainment is a monopoly of the biggest records that control what sounds in radio and in digital platforms top playlist and they do not permit any other artist to enter, thats why no matter what you always listen to the same artists over and over again. But you can enter to these media with spots, just need to change the trend 3-4 minute singles, to singles that fit these spaces. We gave consumers real new music entertainment with this idea.
Translation. Provide a full English translation of any audio.
AMANECER - ELEVEN
(This was one of the thousands of 30” singles we air in radio and digital platforms. There were designed to enter in the 30 seconds spots).
My body says it can´t take it anymore,
And i say to it that not.
She has seen my evil face,
And she fall in love.
Your body says it can’t take it anymore
And i resido to it that yes it can.
To take away the evil face.
And finally she fall in love with me.
I want you, with me,
If you are not here I am empty,
I just need you to smile.
Please outline the innovative elements of the work
We are changing a music trend. You do not need a fully 3-4 minut single to people know your music, yo can create 30" singles an launch them in radio and digital platform spots, in this way you can hack the monopoly of the biggest records and find a space to make your music visible for audience.
More Entries from Use of Radio or Audio as a Medium in Radio and Audio
24 items
More Entries from LEO BURNETT
24 items