Film > FILM

MASTERING THE MOTHER TONGUE

LEO BURNETT, Chicago / ALTOIDS / 2005

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
Film

Overview

Credits

Overview

CampaignDescription

Anthropologist and documentary filmmaker Sir Gerald Waters documents the unique sucking language of the mythical island of Altoidia, the source of sour. After slurping and sucking on the Curiously Strong and sour gum, he inadvertently insults a native's mother, who retaliates to comic effect.

More Entries from Sweet Foods in Film

24 items

Grand Prix Cannes Lions
GRRR

Cars

GRRR

HONDA, WIEDEN+KENNEDY

(opens in a new tab)

More Entries from LEO BURNETT

24 items

Grand Prix Cannes Lions
THE MISSING CHAPTER

Good Health and Well-being

THE MISSING CHAPTER

PROCTER & GAMBLE, LEO BURNETT

(opens in a new tab)