Film > TV / Cinema Film: Sectors
LEO BURNETT, Frankfurt / SAMSUNG ELECTRONICS GMBH / 2022
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Overview
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The life of a small terrarium spider changes abruptly when she sees an advertising motif for the new Samsung Galaxy S22 Ultra smartphone on the opposite house wall and falls madly in love with the design of its camera lenses. Accompanied by Nazareth's power ballad classic Love Hurts", the spider experiences an emotional roller coaster as her unlikely love is put to the test when the poster is suddenly exchanged.
In the end, however, we witness an emotional happy ending for Spider and Phone. The unusual love story shows the fascination for the impressive camera of the Galaxy S22 Ultra in an unseen way and can also be understood as a statement of optimism, encouragement and openness.
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