Film > Online Film: Sectors

THE LOST CLASS

LEO BURNETT, Chicago / CHANGE THE REF INC. / 2022

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
Supporting Content

Overview

Credits

Overview

Write a short summary of what happens in the film

In this film, former National Rifle Association (NRA) president, David Keene, gives a graduation speech to 3,044 empty chairs. Although he thinks he’s giving a speech to a real class, he’s actually speaking in front of The Lost Class - the 3,044 high school students who would have graduated this year if they weren’t killed by a gun. As he speaks, he offers advice on these students’ futures while real 911 calls from school shootings play. Once he finishes his speech, he’s only left with silence.

Cultural / Context information for the jury

The NRA stands for National Rifle Association. It’s a massive gun advocacy organization that has become one of the most powerful special interest lobby groups in the United States, influencing countless members of Congress with $250 million in annual spending.

More Entries from Not-for-profit / Charity / Government in Film

24 items

Grand Prix Cannes Lions
SUPER. HUMAN.

Media / Entertainment

SUPER. HUMAN.

CHANNEL 4, 4CREATIVE

(opens in a new tab)

More Entries from LEO BURNETT

24 items

Grand Prix Cannes Lions
THE MISSING CHAPTER

Good Health and Well-being

THE MISSING CHAPTER

PROCTER & GAMBLE, LEO BURNETT

(opens in a new tab)