When the keys to Centre Court landed in the wing of Sipsmith’s rather dapper brand ambassador, Mr Swan, his task of announcing the gin brand’s new partnership with the Championships was never going to go to plan. In typical ‘Swan-style’, he mistakenly announces Wimbledon to be the ‘Official Tennis of Sipsmith Gin’, rather than the other way around. It’s not long before things snowball and Mr Swan gets more and more carried away. From the grass, to the ball machines, to the lawnmowers, to the tournament's pigeon-scaring hawk, he claims everything Wimbledon-y to be now Officially Sipsmith’s.

The Championships, Wimbledon, commonly known simply as Wimbledon or The Championships, is the oldest tennis tournament in the world and is widely regarded as the most prestigious. It has been held at the All England Club in Wimbledon, London since 1877 and is played outdoors on fastidiously maintained grass courts by players adhering to a strict all-white dress code.