The film tells the story of Yara, a little girl who’s extremely curious and blazingly full of life. One day, she’s left in the care of her grandfather, a hard-nosed and slightly grumpy old man who has retreated to solitude and the confines of his own home. She discovers his passion for birdwatching, which quickly becomes hers too.

One day, while looking for the perfect spot, the grandfather’s parked car is hit by a tractor. But, because the grandfather knows that AXA will take care of everything, he’s not at all worried and instead concentrates on spending quality time with his granddaughter.

The insurance market is highly standardized both in Ireland and Switzerland while consumers show a great deal of cynicism towards insurance companies. We needed to express our salience in a different and impactful way while making sure to convince our audience. We then decided to leverage cultural resonance and capitalize on a character trait that defines both the Swiss and Irish way of living: Resilience.