Over the last years, automotive industry almost spent a billion euros trying to sell electric cars. Even though people all agree the future belongs to electric car, only 7% are ready to buy one today. The remaining 93% still think they need more autonomy, infrastructures or to leave in a big city to switch to electric. As the leader in electric, Renault had to find a new way to prove them wrong and convince them that switching to electric is possible now and everywhere.

To do so, we could have done another commercial or spent another million to promote electric vehicles, like any other brands. But instead, we decided to replace the 11 cars of the 25 inhabitants of the remotest town in France to create the first 100% electric vehicles city. And this campaign had the best results ever. Like never before.