Outdoor > Ambient & Experiential
SMALL, New York / DIESEL / 2020
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To launch Diesel Wynwood Condominium, we created the CONDO T-SHIRTS, the most expensive t-shirts in the world: 143 one of a kind t-shirts, one for each of the apartments of Diesel Wynwood Condominium. The t-shirts come with exorbitant price tags: but by buying one of them you get the corresponding apartment...for free. We showcased the CONDO T-SHIRTS at an exclusive exhibition in Miami’s fashionable club Bartender during Art Basel. The T-shirts were hung neatly on a gold rail, enclosed in a bullet-proof glass as invited VIPs like Paris Hilton and Charlie Sheen glided past.
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