Outdoor > Billboards: Sectors
BACKSTAGE 01
ALMAPBBDO, Sao Paulo / ALPARGATAS / 2020
Awards:
Gold Cannes Lions
Overview
Credits
Overview
Cultural / Context information for the jury
Havaianas are, at the same time, popular AND fashion. They are used by fashionistas and “real” people alike. And while many fashion brands pay to be on some Fashion Week’s catwalk, Havaianas are always seen backstage, no matter what.
Is the poster / billboard larger or smaller than a 6 sheet poster
Smaller.
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