Burger Kings main competitor McDonalds are three times bigger, and have a much bigger advertising budget. Burger King have to depend on a smarter use of their advertising dollars. As a consequence BK have tradition of making cut through ideas that travels the world in a short time. Burger King have removed 8,500 tons of artificial preservatives Globally. That’s the equivalent of 38 Statues of Liberty per year. In most of Europe, big areas in the US and particularly in Sweden BK has removed all artificial preservatives from its products. The brief was to tell this to the world. To send this important message, also to the fast food industry, Burger King broke the mold with something unpredictable: mold - Letting their signature Whopper hamburger rot for up to 35 days and showing the result on different types of outdoor media in various countries around the world.

Yes