'Spotlight' puts a blind and partially-sighted audience first, by using audio descriptions like no film has before: as an elevated storytelling device, instead of an afterthought. The ad follows Marjorie (actress and activist Marilee Talkington, a performer with vision loss) through her idyllic community, all the way up to the coffee shop, where she has to pay for coffee. Thanks to the distinct notches on her Touch Cards by Mastercard, she doesn't miss a beat.